Where Ideas Come From - Part 1

When I was in art school, I wore out my copies of Communication Arts and Graphis magazines as I scoured the pages in search of inspiration for my next project. Imitation often passes for creativity, especially in art school. Following in the footsteps of the accomplished is not a bad place to start, but a true artist needs to discover an ability to develop their own original vision if they hope to succeed.

One of my graphic design professors in college, David Hardesty, insisted that the development of an idea was a process that could be learned and mastered. Over and over, he challenged us to find the nugget of potential in a rough idea, and then refine that idea step-by-step until it was strong and convincing. Over and over, he helped me discern the difference between a really good idea and a merely mediocre one. By the time I was a senior, I felt like I knew what I was doing. But my education had only just begun.

I once had the good fortune to have dinner with one of my design heros, the great illustrator, McRay Magleby. We got onto the subject about where ideas come from, and he told me that he actually goes hunting for ideas. For example, upon receiving an assignment to create a new poster for a client, he might leave the studio for a few hours, with the explicit goal of returning with the beginnings of his idea in mind. Sometimes he'd go to the grocery store. Sometimes he'd go for a bike ride. Sometimes he'd go for a walk downtown. Wherever he goes, he decides ahead of time that something he sees, or hears, or smells or touches will be the starting point for his design solution. And when you look at his work, you see that his wildly creative visual solutions really could have come from some outside-the-box inspiration.

As for me, I have learned a lot from both of these mentors. I rarely open the pages of CA anymore except to be entertained by the work of excellent artists and designers. Like Magleby, I prefer to go hunting for my ideas, often seeking influence from cultural or geographic sources. Like Hardesty, I like to take a raw unproven idea and polish it until it shines.

The fact is, we are surrounded by potential inspiration. It's everywhere. The scenery of everyday life holds the potential for creative genesis. There's only one small requirement. You've got to open your eyes and open your mind to the possibilities. In other words, you'll only discover inspiration if you are searching for it. You will find ideas... if you look for them.